The nonprofit organization Lemonade Day is a program that started in Houston as a way to teach kids entrepreneurial skills to help them lead better lives in the future. When Detroit wanted to launch its own branch of the parent organization, Lemonade Day Detroit, Huntington Bank agreed to be the name sponsor.
For a successful launch, Hudson Collective’s people needed to raise awareness of the program, enlist support and drive registrations within Southeastern Michigan communities for this first-year event. We handled the social media and digital components of the campaign, along with strategic guidance and PR to launch the event.
Raising Awareness & Advocacy
Social Media Success
For the launch, we created and ran a blog, Facebook page, Twitter account and YouTube channel and ran for the client. We attended events and posted photos and videos from them in these digital media channels. On the day of the event, we went to many of the lemonade stands and posted videos and photos of them to drive sales to their stands.
We capitalized on Lemonade Day’s social media presence and engaged the community for this first-year event. The excitement sparked by posting content on channels relevant to their audience made the inaugural Lemonade Day Detroit a huge success.