Michigan Education Association
Data-Driven Strategy Development
Macomb County voters approving enhancement millage for local schools
Macomb for Kids Creates Successful "Legacy" for County Schools
The ballot measure was approved overwhelmingly by Macomb County voters yesterday with yes votes gaining a 57.3% margin…
Column: Macomb education millage provides much-needed classroom support
Digital & Social Media
Communications & Public Relations
Our collective power comes from our educators having a unified voice and message to take action. Hudson Collective developed and managed unique technology-based digital media strategies around our internal communications that allowed our locals in MEA Local One to scale their advocacy within their memberships and in the community to lobby for the Macomb Regional Enhancement Millage.
MEA Local One // Executive Director
Content Marketing & Messaging Development
Hudson Collective’s strategic approach focused on creating and distributing valuable, relevant, and consistent content intended to stimulate interest that attracts and retains a clearly defined audience — and, ultimately, drives action.
MEA members cared about certain critical issues that we needed to highlight via messaging to secure their votes. Once we had their vote, messaging across the spectrum shifted to empower our advocates to lobby their sphere of influence, addressing MEA members, non-members, and the community at large. Data and advanced audience profiles helped us hone those messages to resonate at a micro-level to a mass audience in Macomb County.
MEA Blog and Voice Magazine
More Districts Tap Lesser Known Funding Source
Voters Continue to Pass Local Investments in Public Schools
MEA Economist Starting New Life as Educator
Facebook and Instagram Paid Sponsored Content To MEA Members
Co-Marketing Direct Mail with the Vote Yes for the DIA ( Detroit Institute of Art ) Campaign
The DIA and the MEA joined forces to showcase a unique message that reinforced the value and support the DIA has for teachers, students, and the community as a whole with the specialized programming they receive if they vote YES.
Custom Training for Digital Canvassing and Elevating A Local Union Presence
The power of the union lies in their collective voice. Both sides know that when unions are strong, all workers win. And unions are strongest when they too, are connected and communicating with the loud, clear voices of their members.
By building a digital presence, unions are able to communicate more effectively and efficiently, especially as memberships grow and increase their advocacy, especially during a political or collective bargaining season.
Union news doesn’t always make mainstream news. Or, if it does, it doesn’t always accurately represent a union’s perspective. This makes it difficult to garner public support for labor causes and further political action. Digital tools, however, give unions a louder voice in the media to build support from members, allies and the public at large.
We developed customized social media and digital training for MEA members to educate their community through digital canvassing efforts.