About Cathleen Spayde
Cathleen brings over 20 years of professional communications experience ranging from broadcast journalism to advertising agencies and corporate communications teams. Adept at seeing an organization’s broad vision, she specializes in developing creative strategies. She has worked extensively in the social media field, developing, and executing content and campaigns for a variety of clients.
She has led social media for tier one supplier Sika Automotive, creating the strategy and assets for campaigns positioning Sika products as the industry-leading enabler technologies in safety, passenger comfort, innovative design, and efficient manufacturing process. At Henkel North America, she led the team for the company’s winning entry for the Automotive News PACE Awards. She has additional experience in press releases, product launch marketing and supplier technology expos. Her background in mobility industries also includes specialty vehicles, marine manufacturing, and auto glass replacement.
At Hudson Collective, she has run social media content calendar creation for the Michigan Department of Education’s Powered by Preschool project and the Great Start to Quality Resource Centers. Adept at seeing an organization’s broad vision, she specializes in developing creative strategies to meet that vision through social media, press releases, graphic design, and event planning.
In her spare time, Cathleen continues to hone her skills as a competitive figure skater.
Read from the Collective Mind
Spotlight: Nicole Hudson
Byline: By Lisa Nichols Contributor Lisa Nichols is a Career & Leadership Consultant who partners with leaders to create human-centered teams. She loves networking, drinking
There’s More To Summer Internships Than On The Job Experience
Byline: By Nicole Hudson Summer internships can be stepping stones to future careers, informative educational experiences, networking opportunities, and drive personal and professional growth. Internships
Workplace Authenticity Is Everything
Byline: Nicole Hudson, Career Mastered Magazine Contributor Loyalty drives loyalty As the founder of Hudson Collective, I wear a lot of hats. Part leader, part
The Marketing Industry’s Pivotal Shift to Video Content with Nicole Hudson
Media Teacher Symposium Hudson Collective’s Founder and President, Nicole Hudson, delivered a keynote presentation at the 2022 Media Teacher Symposium. Topics of discussion included the
Building Bridges Between Your Campaign and the Community
Given the rapidly changing political landscape, all forms of digital communication are critical to reaching voters. One of the best ways to communicate with people
Targeted Digital Marketing for Student Enrollment and Retention
Finding, engaging, recruiting, and retaining students are some of the greatest challenges facing educational institutions today. Competition for students is fierce, not only among local