If your organization has a lot of partners, divisions, or membership groups, a good way to expand your marketing budget and reach is to develop ad kits for marketing you can give to these groups. It’s a good way to get a consistent brand message out there from multiple sources.
For instance, at Hudson Collective we’ve created ad kits for a number of organizations. We created ad kits the National Education Association could give to individual teacher unions to help them pass an enhancement millage. We also developed several ad kits for the Michigan Department of Education’s early learning division. One for influencers and trusted advisors to help get the word out to families about the importance of early learning for children from birth to age three. (See the case study) And another to give to individual preschool providers to help increase preschool enrollment. These are just a few examples of our ad kit development services.
What is an Ad Kit?
An ad kit is a collection of marketing materials that can be used by various groups within or related to your organization to promote your brand, mission, or product. It typically includes a variety of assets, such as:
- Logo: Your official logo.
- Brand/style guidelines: Guidelines for using your brand’s colors, fonts, and imagery.
- Images/videos: High-quality images and videos of your products or services.
- Ads/posts: Sample ads and social media posts for different marketing channels.
- Collateral: Various collateral pieces they can download and use.
- Templates: Templates for various marketing materials, such as flyers, social media posts, and email newsletters.
- Guides: How to use the kit, strategies, content calendars, etc.
Why Use Ad Kits?
You can create brand awareness and marketing reach through ad kits. Here are some of the benefits of using ad kits:
- Save time and money: Ad kits can save you time and money by providing your partners and affiliates with ready-to-use marketing materials.
- Ensure consistency: Ad kits help to ensure that your marketing materials are consistent with your brand guidelines.
- Empower your team: Ad kits can empower your team to create effective marketing materials without requiring extensive design or marketing expertise.
- Reach a wider audience: Ad kits can help you reach a wider audience by making it easier for partners and affiliates to promote your business.
How Hudson Collective Can Help.
At Hudson Collective, we specialize in creating high-quality ad kits that help organizations expand their marketing reach. Our ad kits include all the essential elements you need to effectively promote your brand, customized to your particular needs.
Here are some of the services we offer:
- Ad kit creation: We can create custom ad kits tailored to your specific needs.
- Brand guidelines development: We can help you develop a strong brand identity and create guidelines for using your brand effectively.
- Image, video, and content creation: We can create high-quality images, video and content for your ad kit.
- Distribution: We can help you distribute your ad kit to partners and affiliates.
- Training: We can create training materials and webinars to teach participants how to use your ad kit.
Contact us today to learn more about how we can help you create effective ad kits and expand your marketing reach.
