Political marketing uses new tech to get personal with voters
Reaching voters where they are: Political marketing uses new tech to get personal with voters
New technology is putting political marketing messages where canvassers can’t go on Election Day, right on a voter’s mobile device. Campaigns, like business marketers, are using geofencing to deliver digital ads targeting key demographic groups within an area as specific as a school, church, or polling place. Our work with candidates and ballot initiatives has allowed our clients to reach their audience in real-time, in impactful ways.