Political marketing uses new tech to get personal with voters

Reaching voters where they are: Political marketing uses new tech to get personal with voters

New technology is putting political marketing messages where canvassers can’t go on Election Day, right on a voter’s mobile device. Campaigns, like business marketers, are using geofencing to deliver digital ads targeting key demographic groups within an area as specific as a school, church, or polling place. Our work with candidates and ballot initiatives has allowed our clients to reach their audience in real-time, in impactful ways.   

Crain’s Detroit Business, November 4, 2018

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