Hudson Collective is made up of digital media, communications, advertising, and research experts who have created award-winning and, more importantly, extremely effective creative results for campaigns, causes, organizations, and companies developed around data-backed strategies.
We have worked in every medium, including websites, landing pages, video, TV, social media, infographics, social and digital ads, direct mail, collateral, email, events, press releases, podcasts, speechwriting, and more.
THE DIGITAL FOUNDATION OF YOUR COMMUNITY
COMPELLING, TARGETED STORIES THAT CONNECT WITH READERS
Campaign Manager Liza Parkinson's Op-Ed in the Detroit News.
UCS First Grade Teacher Partners with Detroit Artist to Make Book Reading a Work of Art
CDC: New Loan Program for Prospective Homebuyers
Building Relationships & Engagement
Building relationships online is the beginning of your community. These are the people who drive your mission, gathered in one place to hear from you frequently and help achieve your purpose. From understanding where to start, best practices, and what network option to use for your purpose, it can be nerve-wracking to get started on social media networks.
Getting started leads to questions like “Do we use Facebook Groups or Facebook Pages or both and why and then how?” If you have questions like these, we can help you get answers while focusing on your goals and desired outcomes.
Establishing Facebook pages as an online flag in the ground is a great way to communicate news from and about your organization. Using Facebook Groups and growing them is a way to inform the community, to host discussions, unite members, and more.
Sponsored Content on Social Media
REACHING NEW AUDIENCES
Collateral // Campaign Literature
Traditional Communication Paired With Digital Best Practices
Despite our love of data, digital and tech, we always go where the strategies and best practices lead us. Sometimes the best course of action is a traditional direct mail campaign or collateral package, especially if it’s part of an overall media mix. We have designers, production managers, writers, and strategists well versed in all the elements of creating a direct mail campaign. Data enhances these campaigns by tracking the outcomes for your audience and apply them for future campaigns.