Answering “why should you care about my organization or campaign” starts with messaging and sets the stage for the public relations program for your organization. Hudson Collective develops your voice for every audience (prospects, influencers, customers, employees, board members, the Street) and every platform (website, blog, social channels, media) to form a cohesive response to every communication.

Earned media is a cornerstone of marketing strategies and is a key part of every client program. Hudson Collective seeks out the best media contacts in your industry to make the right connections with the right audiences in the places they already are.

The messenger matters as much as the message. Compelling interviews start with media-ready executives prepared for any type of media contact – from phone interviews to broadcast appearances. Hudson Collective trains your small group or individuals to nail the message comfortably no matter the context.

Events have been impacted greatly with COVID-19 circling the globe. With events being limited to virtual worlds and Zoom calls, Hudson Collective studies which reporters will “cover” relevant industry events remotely and seamlessly integrates social media maximize event exposure, without setting a foot inside a convention center.

Reputation online these days can be affected by something as small as a well-meaning tweet that turns into a public relations crisis. Something an employee says can set fire to the company’s reputation at the press of a button. We monitor your brand daily for anything that can create that spark and ensure the brand puts trust and transparency first and foremost to overcome any challenges that occur.